In the Albanian context, this sensitivity has an added significance insofar as the Albanian national culture surpasses the current political borders to include Albania, Kosovo, Western Macedonia, and Southern Montenegro. Regional identity is especially fraught in South East European countries, where political borders do not reflect ethnic and cultural lines and been the source of ongoing conflict. ![]() The sensitivity to regional identity and the intensification of intercultural encounters at regional level poses challenges for the application of the concept of intercultural competence as a “national” approach. The emergence of such identities has also been compounded by globalization (Hall 1997). Keywords: intercultural competence, Albanian students, dialect, language, regional identityĬurrent efforts to further integrate the European Union have been met with a revival in regional identities at both the supra- and sub-state level (Paasi 2009). The results of this study suggest that a comprehensive definition of intercultural communication competence and culture general measurement could be conceptualized/designed as a macro-micro continuum. The intercultural and regional measures were positively correlated. The exploratory factor analysis generated two factors for intercultural items and three factors for regional items. Participants from five Albanian universities in Tirana (Albania), Pristina (Kosovo), and Tetovo (Macedonia) completed the self-administered survey. This study adapted extant empirically-based scales to explore the constructs of communication competence at the macro (cultural) and micro (regional) scale, the variations based on demographic characteristics, and the relationship between macro and micro constructs. Email: and increasing cultural diversity have resulted in the growing necessity of being able to communicate effectively across cultural and linguistic contexts-that is, of intercultural communication competence. Tirane-Rinas, Km.12 1032 Vore, Tirana, Albania. Email: Erjon: Department of Economics, Epoka University, Rr. ![]() Journal of Intercultural Communication 20(1): 32-51 Exploring Intercultural Competence at the Macro and Micro Scale: A Case Study from Albanian University Students Nina Gjoci & Erjon Gjoci European University of Tirana and Epoka University Nina: Department of Humanities and Communication, European University of Tirana, Bulevardi, “Gjergj Fishta”, Nd.70, H1 Tirana, Albania. ![]() Exploring Intercultural Competence at the Macro and Micro Scale
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